B'TWIN X WWF
"Which planet will we leave to our children, which children will we leave to the planet?" - Pierre Rabhi
Through different sports, Decathlon is willing to improve products lifecycles in order to reduce its environmental impact. With this aim, the team and myself have collaborated to create a more sustainable 16 inches Kids bike. We visited WWF France in Paris to discuss how to make future products more sustainable.
To stand out from the existing range, I imagined a complete black and white bike. In fact from the frame to the crank case it can feels as B&W as a Panda! Animals living on the case are directly coming from the jungle, a place we must keep safe for them.