Geologic is Decathlon's Archery brand. Their goal is to make the sport accessible for the many building new ranges of innovative products. To do so, the team gathered and spent time determining their core values for the coming years. I had the great pleasure to collaborate with them and illustrate These values.
4 strong values are each represented with a bold primary color. It allows to enhance their differences and make them memorizable. Shape are geometric and create a sense of purpose. Finally, discreet gradients bring some depth to illustrations and help the understanding.